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Pros and cons of public opinion polls - Jason Robert Jaffe
How to determine the accuracy of the opinion poll?
How precise are polls...really? | Pew Research Center
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Blog Political Opinion Polls
Politics
The process by which organization and individuals via for control of a government. Politics can include the buying and selling of votes, the influence of interest groups in creating laws and policy, the meeting of constituents by politicians, the interaction between politicians, the debate between the parties over the direction and course of the country.
"An opinion poll, often simply referred to as a survey or a poll, is a human research survey of public opinion from a particular sample. Opinion polls are usually designed to represent the opinions of a population by conducting a series of questions and then extrapolating generalities in ratio or within confidence intervals. A person who conducts polls is referred to as a pollster." Source Wikipedia
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How Polls Work Below quote comes from Pew Research
"Samples: Pollsters question a small, random group of people meant to represent the whole country or area.
Questions: Surveys ask who people plan to vote for or how they feel about specific laws and leaders.
Results: Answers are analyzed with math to estimate overall public mood.
Conducting a poll requires three things: 
A set of questions to ask (a questionnaire
A set of people to interview (a sample
Some way of connecting the two (sometimes called the mode of interview)"
Political polls date back to the 19th century and was called "straw polls" they were not scientific and basically gave opinion that rarely showed the results of what was surveyed. Today it has become a major industry with political parties, politicians, corporations, universities and organizations surveying people on social media, phones, meetings and various other means of gathering people's opinions, on religion, voting , social, political and even products and services. The problem I see is that some of the poll results can be from conspiracy theories fake news, and disinformation and misinformation and thus are inaccurate, slanted and and in many cases false. Artificial Intelligence has also now being used to further corrupt and confuse the participants and thus skewing the results of the polls. Recently there are reports that numerous polls have been proven to be fake! I have listed the sites below.* No real preventive systems has been established to assure what is true and non bias so one must judge the results by who produces the findings Again Trust but Verify! 
Sites*
What to know about the fake election poll numbers shared ..
The Rise of Fake Polls and the Case for Criminal Liability
Election Misinformation
Polling Group Released Fake Data in Hong and Bass ...
"If you are guided by opinion polls, you are not practicing leadership — you are practicing followership." — Margaret Thatcher